Next, analyze the backlink profiles of your competitors. Look at the backlink profiles of online and offline competitors using a tool like Ahrefs, Moz, or SEMrush, and then export and save that data to a Google Sheet. Summary: Get perspective on the strength of your backlink profile by evaluating competitor backlink profiles. Check your competitors’ backlink profiles Once you finish checking your backlink profile, move onto the next step in this off-page SEO checklist. These metrics are unique to Moz and Ahrefs and are useful when evaluating you and your competition’s backlink profile. It’s critical to mention that while Google does consider a site’s overall authority or trustworthiness, it does not use DA or DR when determining a website’s ranking in search results. These scores measure your website’s authoritativeness based on its backlink profile. If you use a tool like Moz or Ahrefs, you’ll also receive a DA or DR score for your site. No matter which tool you use, you should have access to information like the following:įor convenience, export this data to an easy-to-access location, like a Google Sheet. Keep in mind that the free versions of some of these tools, like Moz, will limit how much data you can view and investigate. You can also use a paid tool, like SEMrush, to investigate your backlink profile.įor the fastest results and analysis, you’ll probably want to use a tool like Ahrefs, Moz, or SEMrush. If you use Ahrefs or Moz, check your domain authority (DA) or domain rating (DR) for an overall backlink profile score.īefore you start optimizing your off-page SEO, you need to assess your backlink profile, like with one of these free tools: Look at which domains link to your site the most, as well as which pages earn the most links. Summary: Check your backlink profile using a tool like Google Search Console, Ahrefs, or Moz. This off-page optimization checklist includes 12 critical steps: 1. Curious about where your off-page SEO stands? Get an instant assessment with our SEO checker! Start working through this off-page optimization checklist to begin improving your rankings! P.S. How to automate your website’s off-page SEO.How to optimize your website for off-page SEO.How to prepare your website for off-page SEO.A faster way to see your off-page SEO status, however, is to enter your URL here. If you’re looking to get started with off-page SEO, this off-site SEO checklist provides a trusted roadmap. If your business wants to earn a top spot in search results, and the traffic, leads, and revenue that comes with that top spot, you need to optimize your off-site presence. When it comes to search engine optimization (SEO), off-page SEO offers the most challenges - and the fewest volunteers.
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